Uber Eats Zoo

As the TVC campaign featuring Uber Eats, Australia Zoo, and Paris Hilton launched, there arose an ambition to offer more than just passive viewership. The goal was to create a comprehensive digital experience that would amplify the 'Tonight I’ll Be Eating...' theme, providing fans a deeper, interactive dive into the campaign's universe.

This meant crafting an extended user experience that would incorporate elements from the TVC campaign, such as the zoo's enclosures, clips of the stars and augmented reality features, and integrate a user reward mechanism. All of this needed to be achieved without compromising device performance or diluting the essence of the original campaign.

In partnership with Hello Social, a captivating interactive 3D web map of Australia Zoo was conceived. This digital exploration not only mirrored the TVC's whimsy but also unlocked multiple layers of user engagement. Leveraging Three.js, the map boasted impressive 3D visualisation, coupled with responsive design ensuring consistency across devices. Iconic TVC scenes were seamlessly integrated, ensuring a unified brand aesthetic. Additionally, interactive features like AR filters and enclosure narrations by Paris Hilton further enriched the user experience.

DEEPENED ENGAGEMENT: Offered fans an immersive exploration of Australia Zoo, enhancing their connection to the 'Tonight I'll Be Eating...' narrative.

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ENCOURAGED INTERACTION: Transitioned viewers from passive TVC watchers to active digital explorers.

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REINFORCED CAMPAIGN THEMES: Seamlessly incorporated the campaign's spirit and visual motifs.

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INCENTIVIZED EXPLORATION: Integrated a prize system, granting users Uber Eats discounts, further fostering brand loyalty.