Stadium Adidas WWC23

For the Adidas Women's World Cup activation at Stadium Adidas in Sydney, our mission, in partnership with Not So Normal, was multifaceted. We set out to design and develop XR experiences that not only enhanced the Adidas brand presence but also deeply engaged visitors. This included creating an AR Photo Booth for personalised player cards, developing content for holographic displays of Adidas stars, and producing a behind-the-scenes video highlighting 'easter eggs' from the Adidas TVC.

The first product was an AR Photo Booth, allowing users to create their own Adidas Player Cards. This interactive booth let fans choose their favourite federation and add personal touches, creating a unique digital souvenir. Next, we developed captivating holographic content, including welcoming messages from Adidas stars and a 3D presentation of the OCEANUZ ball. These holograms provided fans with the illusion of standing next to their football heroes. Lastly, we produced an engaging film that spotlighted hidden 'easter eggs' within the Adidas TVC, using AI to slow down and 3D scan props, making them leap off the screen in an interactive display.

CREATIVE FAN INTERACTION Our AR Photo Booth and holograms turned spectators into active participants in the Adidas brand story.

IMMERSIVE BRAND EXPERIENCE The holographic displays and behind-the-scenes video offered fans a deeper dive into the Adidas universe, enhancing brand engagement.

INNOVATIVE CONTENT CREATION Through our use of advanced technology, we created dynamic, shareable content, making the Adidas presence at the Women's World Cup unforgettable.