AR Photo Booths
Client
KIA, The Voice, NRL, DoorDash, Ampol Red Bull, Telstra
Product
AR Photo Booth
Agency/Partner
TLA, Bastion, MKTG, The Projects
Technology
Interactive Installation
YOUR SUPERSTAR MOMENT IS HERE
The Challenge
In an age of digital experiences, live events demand interactive components to enhance attendee engagement. For brands, it's a race to offer memorable touchpoints that not only engage but also ensure shareable content. Enter the Created by Catalyst AR Photo Booth: a transformative solution designed to reimagine fan interactions at gatherings such as sports events and television shows.
GET A PHOTO WITH YOUR FAVOURITE SPORTS AND TELEVISION STARS
The Solution
Harnessing technologies like high-resolution video capture and live segmentation in Unity, Created by Catalyst developed these unique AR Photo Booths. Instead of the regular photo booths, these installations seamlessly integrate fans with their revered celebrities in hyper-realistic settings. The booths use expansive 70" screens for displaying these augmented reality pictures, offering a multitude of use cases, ensuring that every event has its distinct flavour. This isn't just a photo; it's a fusion of reality and imagination.
LOVED BY THE AFL, NFL, DOORDASH AND THE VOICE
Objectives Achieved
REDEFINING FAN INTERACTIONS: With the Created by Catalyst AR Photo Booths, fans no longer remain passive attendees. They actively interact, capturing moments with their admired stars.
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BRANDS' NEW SOCIAL CURRENCY: From the Australian Football League to The Voice Australia, the booth has facilitated brands in generating user-centric content, making attendees not just consumers but content creators.
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ELEVATED EVENT ENGAGEMENT: By integrating these booths, events witness a spike in excitement levels, ensuring every attendee walks away with a personalised memory, intensifying their event experience.