Antarctic Explorer
Client
Australian Antarctic Division
Product
Educational AR Filter
Agency/Partner
Direct to Client
Technology
AR
NAVIGATING THE FROZEN FRONTIER WITH VIRTUAL ENGAGEMENT
The Challenge
Introducing the grandeur and scientific prowess of the RSV Nuyina, a state-of-the-art Antarctic icebreaker, to the world in an immersive and interactive way. The aim was to provide a comprehensive understanding of the vessel's capabilities, even when it wasn't docked, and to connect individuals to the adventure and research of the Antarctic.
PUTTING A 160M ANTARCTIC ICEBREAKER IN YOUR LIVING ROOM
The Solution
Leveraging the prowess of Created by Catalyst's expert lead 3D modeller, we meticulously crafted a hyper-realistic AR depiction of the RSV Nuyina. Our Augmented Reality innovations presented a dual-pronged approach to exploration. The first, an "Antarctic Explorer Art Trail," situated at the Hobart waterfront in Tasmania, provided an interactive walking journey, drawing visitors into the realm of the RSV Nuyina.
ㅤ
The second, the "Antarctic Explorer App" designed for iOS and Android devices, rendered a comparable AR experience for those distant from Tasmania. Within this application, users could virtually engage with the icebreaker, exploring its intricate scientific features and even immersing themselves in the daily life of Antarctica through captivating AR portals.
EMPOWERING SELF-GUIDED ANTARCTIC DISCOVERY
Objectives Achieved
DIGITAL PRESENCE FOR PHYSICAL ENTITY: Using AR, the RSV Nuyina was made virtually accessible, ensuring continuous engagement even when the ship was away from port.
ㅤ
EDUCATIONAL OUTREACH: With the integration of interactive points, the project wasn't just a visual feast but also an informative tool, promoting the ship's myriad of scientific features.
ㅤ
TWO-PRONGED EXPERIENCE: The project catered to both locals and a global audience by offering an on-site AR trail and a universally accessible mobile application.
ㅤ
PROMOTING ANTARCTIC RESEARCH: Through this immersive experience, the essence of life and work in Antarctica was brought to the fore, highlighting the significance of the region and Australia's commitment to its exploration.